How to Add Someone to Google Ads Manager: A Clear Guide

Adding someone to Google Ads Manager is a simple process that can be completed in just a few clicks. Google Ads Manager is a powerful tool that allows businesses to manage their digital marketing campaigns in one place. It enables users to create and manage multiple Google Ads accounts, as well as grant access to other users.

To add someone to Google Ads Manager, users must first have an existing Google Ads account. Once logged in, they can navigate to the "Access" section of the Google Ads Manager dashboard. From there, they can add a new user by entering their email address and selecting the level of access they wish to grant.

Google Ads Manager offers several levels of access, including "Admin" and "Standard." Admins have full access to the account and can add or remove users, while Standard users have more limited access. It's important to choose the appropriate level of access for each user to ensure that they have the necessary permissions to complete their tasks without compromising the security of the account.

Understanding Google Ads Manager Accounts

The Role of Google Ads Manager in Online Marketing

Google Ads Manager is a tool that allows users to manage multiple Google Ads accounts in one place. It is also known as My Client Center (MCC) and is designed for businesses that need to manage multiple accounts. This tool is particularly useful for agencies that manage accounts for multiple clients.

Google Ads Manager provides a centralized platform for managing and monitoring multiple Google Ads accounts. It allows users to view and manage all their accounts in one place, which saves time and increases efficiency. With Google Ads Manager, users can easily switch between accounts and make changes to campaigns, ad groups, and keywords.

Types of Access in Google Ads Manager Accounts

There are two types of access in Google Ads Manager accounts: Standard access and Administrative access. Standard access allows users to view and manage campaigns, ad groups, and keywords. Administrative access, on the other hand, allows users to manage account settings, billing, and other administrative tasks.

Google Ads Manager allows users to invite others to access their accounts. Users can invite others to access their accounts by adding them as users. To add a new user, users can click on the “New user” button and enter the user’s information. They can also select the user’s role and add them to teams if necessary.

In conclusion, Google Ads Manager is an essential tool for businesses that manage multiple Google Ads accounts. It allows users to manage all their accounts in one place and provides a centralized platform for monitoring and managing campaigns. With Google Ads Manager, users can easily switch between accounts and invite others to access their accounts.

Preparing to Add Users

Before adding users to Google Ads Manager, it is important to review account access levels and configure security settings to ensure that your account remains secure. This section will cover the steps necessary to prepare your account for adding new users.

Reviewing Account Access Levels

The first step in preparing to add users is to review the current account access levels. Google Ads Manager offers several different levels of access, each with its own set of permissions. It is important to ensure that each user is given the appropriate level of access based on their role within the organization.

To review the current access levels, navigate to the "Admin" section of Google Ads Manager and select "Access & authorization." From there, select "Users" to view a list of all current users and their access levels.

Configuring Security Settings

In addition to reviewing access levels, it is also important to configure security settings to ensure that your account remains secure. Google Ads Manager offers several different security settings that can be configured to help protect your account from unauthorized access.

One important security setting to configure is two-factor authentication. This setting requires users to enter a code in addition to their password when logging in, adding an extra layer of security to your account. To configure two-factor authentication, navigate to the "Admin" section of Google Ads Manager and select "Access & authorization." From there, select "Security settings" and enable two-factor authentication.

Another important security setting to configure is IP address whitelisting. This setting allows you to restrict access to your account to specific IP addresses, helping to prevent unauthorized access from outside your organization. To configure IP address whitelisting, navigate to the "Admin" section of Google Ads Manager and select "Access & authorization." From there, select "Security settings" and add the IP addresses that should be allowed to access your account.

By reviewing account access levels and configuring security settings, you can ensure that your Google Ads Manager account remains secure and protected from unauthorized access.

Inviting Users to Google Ads Manager

Managing a Google Ads account can be a team effort, and adding users to Google Ads Manager is a straightforward process. In this section, we will discuss how to invite users to Google Ads Manager and assign the appropriate access level.

Sending an Invite via Email

To add a new user to Google Ads Manager, the manager account owner or an admin can send an invitation via email. The invitee will receive an email with instructions on how to accept the invitation and access the account.

To send an invitation, follow these steps:

It is important to note that the email address used to send the invitation must be associated with a Google account. If the invitee does not have a Google account, they will be prompted to create one before they can accept the invitation.

Assigning the Appropriate Access Level

When inviting a user to Google Ads Manager, it is important to assign the appropriate access level to ensure they have the necessary permissions to perform their role.

There are four access levels to choose from:

To assign an access level, follow these steps:

It is important to assign the appropriate access level to ensure that users have the necessary permissions to perform their role without compromising the security of the account.

In conclusion, inviting users to Google Ads Manager is a simple process that can be done in a few easy steps. By following the steps outlined above, you can ensure that users have the appropriate access level and can perform their role without any issues.

Managing Users and Permissions

Google Ads Manager allows users to manage and edit user roles and permissions as well as remove users and revoke access. This section will cover the basics of managing users and permissions in Google Ads Manager.

Editing User Roles and Permissions

To edit user roles and permissions in Google Ads Manager, the user must have admin access. Once logged in, navigate to the "Access & Authorization" section and click on "Users". From here, the admin can select the user they want to edit and click on "Edit" to change their user role and access levels.

There are several user roles available in Google Ads Manager, including standard access, read-only access, and more. Each role comes with its own set of permissions and access levels, allowing the admin to tailor access to the user's needs. It is important to note that changes to user roles and access levels may take up to 24 hours to take effect.

Removing Users and Revoking Access

To remove a user and revoke their access in Google Ads Manager, the admin must navigate to the "Access & Authorization" section and click on "Users". From here, the admin can select the user they want to remove and click on "Remove".

It is important to note that removing a user will revoke their access to all accounts and campaigns associated with the Google Ads Manager account. If the user needs access to specific accounts or campaigns, the admin must grant them access separately.

In addition to removing users, the admin can also revoke access to specific accounts and campaigns. To do so, the admin must navigate to the "Access & Authorization" section and click on "Account Access". From here, the admin can select the user they want to revoke access from and click on "Remove Access".

In conclusion, managing users and permissions in Google Ads Manager is an important task for admins to ensure the security and effectiveness of their account. By editing user roles and permissions, as well as removing users and revoking access, admins can tailor access to the needs of their team and ensure that sensitive information is kept secure.

Best Practices for Agencies and Marketing Teams

When it comes to adding team members to a Google Ads account, it's important to follow best practices to ensure smooth collaboration and maintain account security and integrity. Here are some tips for agencies and marketing teams:

Collaboration and Reporting

To ensure smooth collaboration and efficient workflow, it's important to grant access to team members based on their role and responsibilities. For example, you may want to grant read-only access to team members who are responsible for reporting, while granting full access to those who are responsible for creating and managing campaigns.

In addition, it's important to establish clear communication channels and guidelines for collaboration. This can include setting up regular check-ins, using project management tools, and establishing clear roles and responsibilities.

Maintaining Account Security and Integrity

Account security and integrity are critical when it comes to managing a Google Ads account. To ensure that your account is secure, it's important to follow these best practices:

By following these best practices, agencies and marketing teams can ensure smooth collaboration and maintain the security and integrity of their Google Ads account.