Best Card for Google Ad Spend: Top Picks and Benefits

Businesses that advertise on platforms such as Google and Facebook know that ad spend can quickly add up. To help offset these costs, many companies turn to credit cards that offer rewards or cashback for advertising purchases. With so many options available, it can be overwhelming to choose the best card for Google ad spend.

One of the most important factors to consider when choosing a credit card for advertising spend is the rewards program. Some cards offer flat-rate rewards on all purchases, while others offer higher rewards for specific categories such as advertising. Additionally, some cards offer sign-up bonuses or introductory 0% APR periods, which can be beneficial for businesses looking to make a large advertising purchase.

When it comes to Google ad spend specifically, there are several credit cards that stand out as top choices. These cards typically offer high rewards for advertising purchases and may also offer additional perks such as travel rewards or cashback on other categories. By choosing the right card for their advertising needs, businesses can maximize their rewards and offset the costs of advertising on Google.

Evaluating Credit Cards for Google Ad Spend

When it comes to choosing a credit card for Google ad spend, there are several factors to consider. Here are some key aspects to evaluate when selecting a credit card for Google ad spend:

Understanding Rewards Programs

One of the most important factors to consider is the rewards program offered by the credit card. Some credit cards offer cashback, while others offer points or miles. It's important to understand the rewards program and determine whether it aligns with your business needs. For example, a credit card that offers cashback may be more beneficial for a business that has a high volume of ad spend, while a credit card that offers points or miles may be more useful for a business that frequently travels for business purposes.

Comparing Annual Fees and Benefits

Another important factor to consider when evaluating credit cards for Google ad spend is the annual fee and benefits. Some credit cards have high annual fees, but offer significant benefits such as travel credits or airport lounge access. It's important to weigh the annual fee against the benefits offered to determine whether the card is worth the cost. Additionally, businesses should consider whether the credit card offers any other perks such as purchase protection or extended warranty coverage.

Assessing Business Credit Card Features

Finally, businesses should evaluate whether the credit card offers any features that are specifically designed for business use. For example, some business credit cards offer expense management tools or the ability to issue multiple employee cards. Additionally, businesses should consider whether the credit card offers any reporting tools or analytics that can help them track their ad spend and optimize their campaigns.

Overall, when evaluating credit cards for Google ad spend, businesses should consider the rewards program, annual fee and benefits, and business credit card features. By carefully evaluating these factors, businesses can select a credit card that aligns with their needs and helps them maximize their Google ad spend.

Best Cards for Online Advertising

When it comes to online advertising, having the right credit card can make a big difference. Here are some of the best cards for online advertising:

Ink Business Preferred Credit Card

The Ink Business Preferred Credit Card is a great option for businesses that spend a lot on search engine advertising. With this card, you can earn 3 points per dollar spent on search engine advertising, up to $150,000 per year. You'll also earn 1 point per dollar spent on all other purchases. Plus, you can earn a sign-up bonus of 100,000 points after spending $15,000 in the first 3 months of account opening. This card has an annual fee of $95.

American Express Business Gold Card

The American Express Business Gold Card is a great choice for businesses that spend a lot on social media advertising. With this card, you can earn 4 points per dollar spent on the two categories where your business spends the most each billing cycle, up to $150,000 per year. One of the categories is "advertising," which includes social media advertising. You'll also earn 1 point per dollar spent on all other purchases. Plus, you can earn a sign-up bonus of 70,000 points after spending $10,000 in the first 3 months of account opening. This card has an annual fee of $295.

Capital One Spark Cash Plus

The Capital One Spark Cash Plus is a good option for businesses that spend a lot on a variety of advertising channels, including search engine advertising, social media advertising, and Amazon advertising. With this card, you'll earn 2% cash back on all purchases, with no limit to how much you can earn. Plus, you can earn a sign-up bonus of $500 cash back after spending $4,500 in the first 3 months of account opening. This card has an annual fee of $150.

Overall, these cards are all great options for businesses that spend a lot on online advertising. Depending on your specific needs, one card may be a better fit than the others. Be sure to compare the benefits and fees of each card before making a decision.

Maximizing Rewards and Cash Back

When it comes to choosing the best card for Google ad spend, maximizing rewards and cash back is an important consideration. By understanding the rewards program and bonus categories, utilizing sign-up bonuses, and knowing the cash-back rates, cardholders can make the most out of their advertising spend.

Leveraging Bonus Categories

One way to maximize rewards is by leveraging bonus categories. Some cards offer bonus points or cash back for specific categories, such as online advertising or advertising in general. For example, the Amex Business Gold Card offers 4x points on two select categories where the business spends the most each month, including advertising purchases.

Utilizing Sign-Up Bonuses

Another way to maximize rewards is by utilizing sign-up bonuses. Many cards offer sign-up bonuses, which can be worth hundreds of dollars in points or cash back. For example, the Chase Sapphire Preferred Card offers a sign-up bonus of 100,000 points after spending $4,000 in the first 3 months. These points can be redeemed for cash back or used for travel rewards.

Understanding Cash-Back Rates

Finally, understanding cash-back rates is key to maximizing rewards. Some cards offer a flat cash-back rate for all purchases, while others offer higher rewards rates for specific categories. For example, the Capital One Spark Cash for Business card offers a flat 2% cash back on all purchases, while the Discover it Business Card offers up to 1.5% cash back on all purchases and 5% cash back on select categories that rotate quarterly.

By leveraging bonus categories, utilizing sign-up bonuses, and understanding cash-back rates, businesses can maximize their rewards and cash back when using a credit card for Google ad spend.

Additional Card Perks for Businesses

When choosing a credit card for Google Ad spend, it's important to consider the additional perks that come with it. Many credit cards offer benefits and protections that can help businesses save money and streamline their operations. Here are some of the most common perks that businesses can take advantage of:

Travel Benefits and Protections

If your business requires travel, then a credit card with travel benefits can be a great choice. Many cards offer perks like travel rewards, airport lounge access, and TSA PreCheck or Global Entry fee credits. This can make business travel more comfortable and less stressful for employees.

Purchase Protection and Management Tools

Managing business expenses can be a challenge, but some credit cards offer tools to help. For example, some cards allow you to set spending limits for employee cards, while others offer detailed expense reports that can help you track your spending. Additionally, many cards offer purchase protection, which can be useful if you need to dispute a charge or return an item.

Employee Cards and Spending Controls

If you have employees who need to make purchases on behalf of your business, then a credit card with employee cards and spending controls can be a good choice. Many cards allow you to set spending limits for each employee card, which can help prevent overspending. Additionally, some cards offer tools to help you track employee spending and manage expenses more efficiently.

Overall, when choosing a credit card for Google Ad spend, it's important to consider the additional perks that come with it. By choosing a card with benefits that are relevant to your business, you can save money, streamline your operations, and make your employees' lives easier.

Understanding the Costs of Advertising

Businesses looking to advertise on Google Ads need to understand the costs involved in their advertising campaigns. Google Ads charges businesses based on the number of clicks their ads receive, also known as cost-per-click (CPC). CPC varies depending on several factors, including the industry, location, and competition.

Budgeting for Advertising Purchases

To ensure that businesses don't overspend on advertising, it's important to have a set advertising budget in place. This budget should be determined based on the business's revenue, profit margins, and advertising goals.

One way to maximize advertising budgets is by choosing a credit card that offers rewards for advertising purchases. For example, the Ink Business Preferred credit card offers 3x points on advertising purchases made with social media sites and search engines, including Google Ads, up to $150,000 per account anniversary year.

Minimizing Fees and Interest

In addition to CPC, businesses may also face fees and interest charges when using credit cards for advertising purchases. To minimize these costs, businesses should choose a credit card with a low annual percentage rate (APR) and no foreign transaction fees.

For example, the Amex Blue Business Plus card offers a 0% introductory APR for the first 12 months and no foreign transaction fees. This can help businesses save money on interest charges and fees when advertising internationally.

Overall, understanding the costs associated with advertising on Google Ads and choosing the right credit card can help businesses maximize their advertising budgets and minimize unnecessary costs.